The 2023 NOW Snowboard Bindings Preview
Founded in 2010 by former professional and member of the notorious Wildcats crew, JF Pelchat realized that the mechanics and function of the binding hadn’t change since their introduction. Poised by wanting to improve the bindings function, he then proceed to his garage and design a new binding concept that forever change the landscape of binding technology. For NOW, it’s always been about going against the grain by changing the blueprint of binding design, and creating a product that will take riders on a pedal-to-the-metal journey. By breaking down snowboarding’s past conventional binding designs and charging a new path, NOW has created an unconventional product—an unparalleled and revolutionary binding lineup that just keeps on giving. What you can expect from NOW bindings is an effortless and responsive ride, a reduction in foot fatigue, balls-to-the-wall performance, customization, and overall ride comfort.
Skate Tech
Inspired by how easily and efficiently a skateboard turns, major components of Now's system mimic both the function and description of skateboard trucks. The Hanger powerfully transfers energy input from the straps to the bushings and onto the edges of your board. The Kingpin acts as a fulcrum, magnifying this energy through leverage. Traditional bindings diminish energy transfer by the flexing and bending of their baseplate, forcing you to crank your straps down harder, ride with more forward lean, or run taller and stiffer highbacks. This all leads to more foot fatigue and pain. NOW Bindings bypass the middle of the snowboard and direct your energy right onto the board's edges. They simply transfer more power to the board with less work, meaning your feet will stay more relaxed and comfortable, longer.
NOW Bindings 2023 Mens Line-up
NOW Bindings 2023 Mens Brigade
| Baseplate | Hanger 2.0 Nylon Baseplate Reinforced with 30% Glass Fiber + Skate Tech |
| Flex | 6/10 Baseplate Flex |
| Highback | FM Highback + Tool-less FLAD System |
| Straps | Asym SIEVA Ankle Straps + 3D Contour Toe Straps + Tool-less Strap Adjustment System + Hinge Connector |
| Buckles | PA66-GF Buckle Levers With Ratchet Ladders |
| Additional Features | Medium Bushings Available + Flushcup Technology and Highcup Compatibility |
| Combo Mounting Disc | 4x4 and Channel Compatible |
| Overall Flex Rating | Firm |
Join the squad of stoked out shredders on the Now Brigade Snowboard Bindings. These time-tested bindings are built on Now's infamous Skate Tech chassis, engineered to zap energy directly to your edges for responsive riding in any terrain. Boasting a medium flex and Now's latest strap hardware, the Brigades are perfect for freestylers laying it on thick both in and out of the park.
NOW Bindings 2023 Mens IPO
| Baseplate | Hanger 2.0 Nylon Baseplate Reinforced with 30% Glass Fiber + Skate Tech |
| Flex | 5/10 Baseplate Flex |
| Highback | Freewing Highback + Tool-less FLAD System |
| Straps | SIEVA Ankle Straps + 3D Contour Toe Straps + NOW Tool-less Adjuster Straps + Hinge Connector |
| Buckles | PA66-GF Buckle Levers With Ratchet Ladders |
| Additional Features | Medium Bushings Available + Flushcup Technology and Highcup Compatibility |
| Combo Mounting Disk | 4x4 and Channel Compatible |
| Overall Flex Rating | Mid-Firmness |
Floating on the stock market is one route to freedom, but we prefer floating on pow. The Now IPO Snowboard Bindings choose the latter path, combining point and shoot simplicity with a do-everything mindset that riders of all abilities can get along with. Engineered with Now's legenday Skate Tech construction, the IPO is updated with new hardware and a medium-soft flex for maximum versatility out in the field.
NOW Bindings 2023 Mens Pilot
| Baseplate | Hanger 2.0 Nylon Baseplate Reinforced with 30% Glass Fiber + Skate Tech |
| Flex | 6-7/10 Baseplate Flex |
| Highback | Flex Hinge 2.0 Highback + Tool-less FLAD System |
| Straps | Freestyle Flipit Ankle Straps + 3D Contour Toe Straps + NOW Tool-less Adjuster Straps |
| Buckles | PA66-GF Buckle Levers With Ratchet Ladders |
| Additional Features | Medium Bushings Available + Flushcup Technology and Highcup Compatibility |
| Combo Mounting Disk | 4x4 and Channel Compatible |
| Overall Flex Rating | Mid-Stiffness |
This is your Pilot speaking. Thank you for choosing Now Air. Please fasten your straps, check that all highbacks are stowed in an upright position, and quit yammering to your buddy about how far you boosted off that last side hit. It was sick, but you're in the Now Pilot Snowboard bindings - these things are to be expected. It's time for another lap, prepare for takeoff!
NOW Bindings 2023 Select Pro X Kowalchuk
| Baseplate | NEW! Hanger 3.0 Nylon Baseplate Reinforced with 30% Glass Fiber + Skate Tech |
| Footbed and Flex | Canted 2.0 Footpillow + 6/10 Baseplate Flex |
| Highback | Freestyle Highback + Classic FLAD System |
| Straps | Hyperfuse II Straps + 3D Pro-Grip Toe Straps + NOW Tool-less Adjuster Straps + Hinge Connector |
| Buckles | PA66-GF Buckle Levers With Ratchet Ladders |
| Additional Features | Medium Bushings Available + Support Posts are Nylon with 50% Glass Fiber + Flushcup Technology and Highcup Compatibility |
| Combo Mounting Disk | 4x4 and Channel Compatible |
| Overall Flex Rating | Mid-Stiffness |
Mark Kowalchuk is a Canadian illustrator and artist with roots in Calgary AB. He is internationally known for his skate influenced art and has designed for Snowboard and Skateboard companies. Riders who are still figuring out their style will appreciate the versatility of the Now Select Pro x Kowalchuk Snowboard Bindings. Medium flex means they'll crush in pow and in the park and the multiple mounting systems let you test out a variety of boards and stances. You'll have killer control thanks to Flushcup Technology's efficient energy transfer and the Mark Kowalchuck old-school skate graphics just look dang cool.
NOW Bindings 2023 Womens Line-up
NOW Bindings 2023 Womens Vetta
| Baseplate | Hanger 1.0 Nylon Baseplate Reinforced with 15% Fiberglass + Skate Tech |
| Flex | 4/10 Baseplate Flex |
| Highback | Flex Hinge Highback + Tool-less FLAD Adjustment |
| Straps | SIEVA Ankle Straps + 3D Contour Toe Straps + NOW Tool-less Adjuster Straps + Hinge Connectors |
| Buckles | PA66-GF Buckle Levers With Ratchet Ladders |
| Additional Features | Medium Bushings Available + Flushcup Technology and Highcup Compatibility |
| Combo Mounting Disk | 4x4 and Channel Compatible |
| Overall Flex Rating | Soft |
To get the smoothest ride out of your snowboard, you've got to set it up with the right bindings. The Now Vetta Snowboard Bindings are like a Cadillac suspension system for your deck. Skate Tech pivoting with soft bushings and a Flex Hinge highback work together to keep you cushioned from any edge chatter or harsh vibrations. The bindings provide good energy transfer to make carving and all-mountain riding sweet and easy, and give you plenty of flex and energy to have some fun in the park too.
NOW Bindings 2023 Womens Conda
| Baseplate | Hanger 1.0 Nylon Baseplate Reinforced with 30% Glass Fiber + Skate Tech |
| Footbed and Flex | 6/10 Baseplate Flex |
| Highback | Flex Hinge 2.0 Highback + Tool-less Adjustment |
| Straps | Asym SIEVA Ankle Straps + 3D Contour Toe Straps + NOW Tool-less Adjuster Straps |
| Buckles | PA66-C Buckle Levers With Ratchet Ladders |
| Additional Features | Medium Bushings Available + Flushcup Technology and Highcup Compatibility |
| Combo Mounting Disk | 4x4 and Channel Compatible |
| Overall Flex Rating | Mid-Firmness |
First name Ana, last name Conda. The Now Conda Snowboard Bindings are crafted to put the squeeze on any line with bomber construction and a responsive feel that won't be overpowered, no matter how spicy things get. Now's Skate Tech chassis delivers energy straight to your edges for a less fatiguing, more natural ride, while a smooth medium flex provides the perfect balance of surfy precision. Become the master of your own destiny with the Now Conda Snowboard Bindings.
